Goddess of Knotless
Goddess of Knotless
A proposed engagement with Goddess of Knotless, a referral-built Chicago beauty brand specializing in knotless braiding and protective styling. Measure & Make has proposed work across strategy, brand, digital experience, booking and operations.
The Challenge
A founder-built, referral-driven studio with a clear service model and a loyal client base is reaching the point where growth depends on more than reputation: how bookings and information move, how the customer experience stays consistent digitally as well as in person, which responsibilities can be delegated, and what systems need to exist before another person, service, or location is added — without losing what earned the brand its trust in the first place.
The Proposed Approach
The proposal sequences the work deliberately — foundation first, then systems, capacity and validation, and only then any expansion — across business strategy, brand strategy and identity, a website with a connected booking experience, operational systems, service architecture, process documentation and readiness to delegate.
Proposed Scope
Business strategy and planning; brand refinement; a website with a connected booking and customer journey; service architecture; operational systems and process documentation; capacity planning; and a long-term growth strategy.
Where It Stands
Proposed. This page describes the proposed scope, not completed work.